This series is a deep-dive into the Power of Immersive Experience to facilitate organizational change. Before turning focus to the business world, we wanted to glean insights from the realms of theater and high-tech performance art. You may remember the powerful “Love Has No Labels” ad campaign that went viral in 2015. It featured skeletons dancing and embracing behind a curtain before emerging from behind the x-ray screen to reveal themselves as diverse pairings of friends, families, and couples. With 160 million views, this video became the second most watched social activism ad of all time.