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Latest Series Post

The Power of Immersive Experience
Marsha Dunn
Tuesday, October 10, 2017
Interview
Experience marketing has stormed the gates of the brand and advertising world. This impactful approach, centered on events and live experiences, reminds us of the important role that immersive experiences play in forging human connection. CN’s Senior Principal Hamilton Ray and I had the pleasure of catching up with Ben Hawkins, Executive Producer at the experience marketing giant George P. Johnson. He gave us the inside scoop on maximizing the effectiveness of experience marketing.
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Renee Piazza's picture
Renee Piazza
Friday, September 22, 2017
Case Study
Earlier this year I joined a group of colleagues in listening to a highly informed speaker on a topic of the utmost relevance to myself and my organization. I was so excited I could barely sit still—energized by all of the connections to my work, the possible impacts to the daily life of my team and our clients. My wheels were turning, creative juices flowing; I couldn’t wait to discuss what I had heard with my colleagues. And then…the presentation ended, and I along with everyone in the audience got up, exited the auditorium, and rushed to our next meeting. That moment, the one so ripe with opportunity, was lost. My colleagues and I had missed the chance to process the experience and possibly apply our insights while the ideas were fresh and the connections so alive.
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Mary Choi Smith's picture
Mary Choi Smith
Monday, August 28, 2017
Ways of Working
It has been reported that Warren Buffett spends 80% of his day reading and thinking. In fact, he ascribes much of his success to a lifetime habit of reading 500 pages a day. “I read and I think” Buffett says. In other words, for Buffett carving out regular, focused time to gain new knowledge and expand his perspective is critical. What if you wanted to scale Buffets behavior to an entire leadership team? And what if you didn’t just want your leaders to reflect on their newfound knowledge individually, but rather to engage in a collective process of finding ways to apply their new ideas to the larger organization? As part of our immersive workshops we have found that engaging in an activity called “Read-Dialogue-Apply” allows organizational leaders a chance to experience such a scenario.
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Collective Next's picture
Collective Next
Tuesday, August 1, 2017
Ways of Working
Organizational leaders know how incredibly difficult it can be to design meetings and events that harness and direct the attention of participants in a sustained manner. But focus and flow are critically important to achieving exceptional outcomes (as discussed in our series opening). After decades of crafting and facilitating collaborative sessions, we’ve found that the following six strategies consistently produce game-changing levels of directed attention.
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Marsha Dunn's picture
Marsha Dunn
Thursday, July 13, 2017
Interview
This series is a deep-dive into the Power of Immersive Experience to facilitate organizational change. Before turning focus to the business world, we wanted to glean insights from the realms of theater and high-tech performance art. You may remember the powerful “Love Has No Labels” ad campaign that went viral in 2015. It featured skeletons dancing and embracing behind a curtain before emerging from behind the x-ray screen to reveal themselves as diverse pairings of friends, families, and couples. With 160 million views, this video became the second most watched social activism ad of all time.
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Marsha Dunn's picture
Marsha Dunn
Monday, July 3, 2017
Think Piece
Our lives are shaped by the experiences that comprise them. Who would disagree? But when you actually think back over your life, you quickly realize that it’s not just any experiences that shape you. It is particular sorts of experiences. In many instances it is those experiences that are all-encompassing, thoroughly engaging, totally absorptive. In a word, immersive.
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Latest Blog Post

News and Views
Mason Smith's picture
Mason Smith
Monday, September 18, 2017
Imagine you have just come up with a bold, new idea for solving a complex issue in your organization or community. You believe your idea has legs, but wonder what unforeseen consequences will emerge for the myriad stakeholders involved. What devil will be found lurking in the details? What other partnerships or perspectives could make it stronger? In short, you want to know now all things about which you will one day say: I wish I had known that from the beginning.
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