There is much talk of stories and storytelling these days. Sometimes it sounds as if there’s nothing that stories can’t accomplish in an organizational context. But we know it’s not that simple. The age-old adage that “change is hard” remains, well, unchanged. So in this interview, we try to ask the hard questions about how narrative relates to transformative actions. And who better to ask than Geoff Amidei? Geoff draws on vast experience as performer-turned-facilitator and longtime speaker-coach. To elevate our game, we read Duke University Professor Frederick M. Mayer’s challenging and highly regarded book, Narrative Politics: Stories and Collective Action, in advance.