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Series Archive

The Power of Immersive Experience

Marsha Dunn's picture
Marsha Dunn
Tuesday, October 10, 2017
Interview
Experience marketing has stormed the gates of the brand and advertising world. This impactful approach, centered on events and live experiences, reminds us of the important role that immersive experiences play in forging human connection. CN’s Senior Principal Hamilton Ray and I had the pleasure of catching up with Ben Hawkins, Executive Producer at the experience marketing giant George P. Johnson. He gave us the inside scoop on maximizing the effectiveness of experience marketing.
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Renee Piazza's picture
Renee Piazza
Friday, September 22, 2017
Case Study
Earlier this year I joined a group of colleagues in listening to a highly informed speaker on a topic of the utmost relevance to myself and my organization. I was so excited I could barely sit still—energized by all of the connections to my work, the possible impacts to the daily life of my team and our clients. My wheels were turning, creative juices flowing; I couldn’t wait to discuss what I had heard with my colleagues. And then…the presentation ended, and I along with everyone in the audience got up, exited the auditorium, and rushed to our next meeting. That moment, the one so ripe with opportunity, was lost. My colleagues and I had missed the chance to process the experience and possibly apply our insights while the ideas were fresh and the connections so alive.
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Mary Choi Smith's picture
Mary Choi Smith
Monday, August 28, 2017
Ways of Working
It has been reported that Warren Buffett spends 80% of his day reading and thinking. In fact, he ascribes much of his success to a lifetime habit of reading 500 pages a day. “I read and I think” Buffett says. In other words, for Buffett carving out regular, focused time to gain new knowledge and expand his perspective is critical. What if you wanted to scale Buffets behavior to an entire leadership team? And what if you didn’t just want your leaders to reflect on their newfound knowledge individually, but rather to engage in a collective process of finding ways to apply their new ideas to the larger organization? As part of our immersive workshops we have found that engaging in an activity called “Read-Dialogue-Apply” allows organizational leaders a chance to experience such a scenario.
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Collective Next's picture
Collective Next
Tuesday, August 1, 2017
Ways of Working
Organizational leaders know how incredibly difficult it can be to design meetings and events that harness and direct the attention of participants in a sustained manner. But focus and flow are critically important to achieving exceptional outcomes (as discussed in our series opening). After decades of crafting and facilitating collaborative sessions, we’ve found that the following six strategies consistently produce game-changing levels of directed attention.
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Marsha Dunn's picture
Marsha Dunn
Thursday, July 13, 2017
Interview
This series is a deep-dive into the Power of Immersive Experience to facilitate organizational change. Before turning focus to the business world, we wanted to glean insights from the realms of theater and high-tech performance art. You may remember the powerful “Love Has No Labels” ad campaign that went viral in 2015. It featured skeletons dancing and embracing behind a curtain before emerging from behind the x-ray screen to reveal themselves as diverse pairings of friends, families, and couples. With 160 million views, this video became the second most watched social activism ad of all time.
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Marsha Dunn's picture
Marsha Dunn
Monday, July 3, 2017
Think Piece
Our lives are shaped by the experiences that comprise them. Who would disagree? But when you actually think back over your life, you quickly realize that it’s not just any experiences that shape you. It is particular sorts of experiences. In many instances it is those experiences that are all-encompassing, thoroughly engaging, totally absorptive. In a word, immersive.
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Collective Creativity

Matt Saiia and Hamilton Ray's picture
Matt Saiia and Hamilton Ray
Wednesday, June 7, 2017
Perspectives
Two years ago Collective Next rolled out a new initiative: We offered everyone in our organization an annual paid, week-long sabbatical to expand, challenge, and inspire their thought and imagination. This was not a pre-fab, one-size-fits-all retreat. Rather, everyone was welcome to choose their own adventure—from a limitless set of options. Some would participate in a creative writing retreat; others would attend a conference on artificial intelligence; others still would spend a week at a cutting edge software start-up.
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Geoff Amidei's picture
Geoff Amidei
Friday, May 19, 2017
Ways of Working
Let me take a wild guess: you work with other people. (Not bad, right?) Okay, here’s another one: You do a lot of thinking for your job, and most of the time, you think about ideas. (How am I doing?) Okay, last one: you are often compelled into a group to think with other people. And when that happens, the expectation is that you will be creative, outside the box, and that you will deliver an innovative “big idea.” (Pressure, right?)
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Marsha Dunn's picture
Marsha Dunn
Wednesday, April 26, 2017
Interview
The Design Museum Boston just opened an exhibition showcasing designs generated during their recent Urban Innovation Festival. This festival invited innovators from multiple industries to participate in a 3-day urban design challenge focused on the area under Boston’s I-93 overpass. Their mission: “to improve the livability of the surrounding neighborhoods.” Ten design teams – Autodesk, Bose, CBT, Essential, Fidelity Labs, MassArt, Payette, Shepley Bulfinch, Stantec, and Wentworth worked on-site in public view to solve this challenge. Collective Next had the pleasure of facilitating the event and being inspired by the level of collective creativity on display. We checked-in with Liz Pawlak, Vice President of the Design Museum Foundation.
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Hamilton Ray's picture
Hamilton Ray
Thursday, April 20, 2017
Interview
Imagine bringing together over 20,000 stakeholders every year for a rousing event filled with music, poetry, skits, testimonials, big name speakers, and celebrations all focused on your organization’s mission and values? Since 2001, Sharp HealthCare has been doing just that. In his recent book, Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare industry expert David Johnson describes the innovative efforts that Sharp’s and others are taking to transform healthcare delivery. I recently had the opportunity to catch up with Dave to discuss how best to foster collaboration in an industry as complex as healthcare.
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